@font-face{font-family:Montserrat;src:url('assets/montserrat-400.ttf') format('truetype');font-weight:400;font-display:swap}
@font-face{font-family:Montserrat;src:url('assets/montserrat-500.ttf') format('truetype');font-weight:500;font-display:swap}
@font-face{font-family:Montserrat;src:url('assets/montserrat-600.ttf') format('truetype');font-weight:600;font-display:swap}
@font-face{font-family:Montserrat;src:url('assets/montserrat-700.ttf') format('truetype');font-weight:700;font-display:swap}
@font-face{font-family:Montserrat;src:url('assets/montserrat-800.ttf') format('truetype');font-weight:800;font-display:swap}

/* Three sizes only. Every non-heading element inherits the same text size. */
:root{--type-h1:52px;--type-h2:28px;--type-text:18px;--bg:#141414;--panel:#202020;--paper:#f3efe7;--white:#fffdf8;--muted:#d0ccc5;--red:#ed1029;--line:#454442;--ink:#191919;--pad:clamp(24px,5vw,88px)}
*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:24px;font-size:var(--type-text);-webkit-text-size-adjust:100%;text-size-adjust:100%}
body{margin:0;background:var(--bg);color:var(--white);font-family:Montserrat,Arial,sans-serif;line-height:1.65}
body,body *{font-size:inherit}
h1{font-size:var(--type-h1);font-weight:700;line-height:1.12;letter-spacing:-.045em}
h2{font-size:var(--type-h2);font-weight:600;line-height:1.25;letter-spacing:-.025em}
h1,h2,h3,p,figure,blockquote{margin:0}
h1,h2,h3{overflow-wrap:break-word;hyphens:auto}
h3{font-weight:700;line-height:1.5;letter-spacing:0}
p+p{margin-top:18px}
em{font-style:normal;color:var(--red)}
button{font-family:inherit;line-height:1.4;color:inherit;cursor:pointer;-webkit-tap-highlight-color:transparent}
button:focus-visible{outline:3px solid #f7838c;outline-offset:5px}
button:disabled{cursor:default}
ul{padding-left:22px;margin:20px 0 0}li{padding-left:3px;margin-bottom:12px}li::marker{color:var(--red)}
.topbar{min-height:104px;padding:18px var(--pad);display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid var(--line);gap:28px}
.brand{flex-shrink:0}.logo-crop{display:block;width:146px;height:55px;position:relative;overflow:hidden;background:#fff}.logo-crop img{position:absolute;width:158px;max-width:none;height:auto;left:-6px;top:-43px}
.top-label{font-weight:500;line-height:1.5;margin-right:auto;color:var(--muted)}.top-label span{display:block;color:var(--white)}
.presentation-label{color:var(--muted);line-height:1.4;text-align:right}
main{max-width:1600px;margin:0 auto;padding:48px var(--pad) calc(170px + env(safe-area-inset-bottom,0px));min-height:calc(100dvh - 104px);outline:none}
.eyebrow{font-weight:600;letter-spacing:.025em;line-height:1.5;color:var(--muted);margin-bottom:18px;overflow-wrap:anywhere}
.eyebrow>span{color:#ff7182;margin-right:12px}.eyebrow i{display:inline-block;width:8px;height:8px;border-radius:50%;background:var(--red);margin-right:10px}
.section-heading{margin-bottom:30px}.section-heading h1{max-width:1100px}.section-heading .lead{max-width:1000px;margin-top:22px;color:var(--muted)}
.hero{display:grid;grid-template-columns:1fr 1fr;gap:4vw;align-items:center;min-height:600px}
.hero h1 em{color:var(--white);text-decoration:underline;text-decoration-color:var(--red);text-decoration-thickness:5px;text-underline-offset:8px}
.hero-sub{max-width:530px;margin-top:28px}.hero-detail{color:var(--muted);max-width:530px;margin-top:18px}
.hero-numbers{display:flex;gap:24px;flex-wrap:wrap;margin-top:34px;border-top:1px solid var(--line);padding-top:20px;color:var(--muted)}.hero-numbers b{display:block;color:var(--white);font-weight:700}
.hero-art{position:relative;padding:55px 0 90px 18px;isolation:isolate;min-width:0}.hero-red{position:absolute;inset:0 -15px 20px 45px;z-index:-1;background:radial-gradient(ellipse at 80% 70%,#df1b22 0%,#94080d 60%,#60090c 100%)}.hero-motif{width:100%;display:block;box-shadow:0 20px 60px #0006}.hero-note{position:absolute;right:0;top:12px;line-height:1.5}
.floating-label{position:absolute;background:var(--paper);color:var(--ink);padding:20px 25px;bottom:0;left:-12px;line-height:1.4;box-shadow:0 12px 30px #0005;font-weight:600;transform:rotate(-3deg);max-width:95%}.floating-label span{display:block;margin-bottom:8px;color:#92111e}
.concept-split{display:grid;grid-template-columns:.95fr 1fr;gap:42px;align-items:start}
.statement-card{background:radial-gradient(ellipse at 90% 90%,#cf1220,#7b080d 85%);padding:36px}.statement-card .eyebrow{color:#ffe5e7}.statement-card blockquote{font-weight:700;line-height:1.4;margin-bottom:24px}.statement-card p{color:#fff9f3}.red-rule{height:1px;background:#ffffff60;margin:28px 0}
.editorial h2{margin:0 0 22px}.editorial p{color:var(--muted)}.insight{border-left:3px solid var(--red);padding-left:22px;margin-top:26px;display:grid;gap:10px}.insight b{color:#ff7182}.insight span{color:var(--white)}
.compact-journey{margin-top:30px;padding:24px 0;border-top:1px solid var(--line);display:flex;justify-content:space-between;align-items:center;gap:16px;color:var(--muted)}.compact-journey b{color:#ff7182;font-weight:400}
.two-up{display:grid;grid-template-columns:1fr 1fr;gap:28px}.audience-card{padding:32px;background:var(--panel);border:1px solid var(--line);min-width:0}.tag{font-weight:600;display:inline-block;padding-bottom:9px;border-bottom:2px solid var(--red);margin-bottom:22px}.audience-card h2{margin-bottom:22px}.audience-card p,.audience-card li{color:var(--muted)}.audience-card.light{background:var(--paper);color:var(--ink);border-color:var(--paper)}.audience-card.light p,.audience-card.light li{color:#34312d}
.channel-card{background:var(--panel);border-top:3px solid var(--red);padding:32px;min-width:0}.channel-card h2{margin-bottom:24px}.channel-card>p:not(.eyebrow){color:var(--muted)}.channel-card.red{background:radial-gradient(ellipse at bottom right,#ce1523,#80060d);border-color:#fb4a59}.channel-card.red>p,.channel-card.red .eyebrow{color:#fff1f2}.channel-card dl{border-top:1px solid #ffffff50;margin:26px 0 0;padding-top:2px}.channel-card dt{font-weight:600;margin-top:20px}.channel-card dd{margin:6px 0 0;color:var(--muted)}.channel-card.red dd{color:#fff1f2}
.age-note{margin-top:26px;padding:22px 25px;border-left:3px solid var(--red);background:var(--panel);color:var(--muted)}.age-note strong{color:var(--white)}.source-line{color:var(--muted);line-height:1.65;margin-top:26px;max-width:1100px}
.career-meta{display:flex;gap:10px;flex-wrap:wrap}.career-meta span{border:1px solid #55514c;padding:8px 12px;color:var(--muted);line-height:1.5;overflow-wrap:anywhere}.qualification{margin-top:22px;max-width:1100px;color:var(--muted)}.qualification strong{color:var(--white)}
.motif-pair{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:36px;margin-top:30px;align-items:start}.motif-column,.parent-layout>div{min-width:0}.motif-label{display:flex;align-items:baseline;gap:16px;margin-bottom:18px;border-top:1px solid var(--line);padding-top:18px}.motif-label>span{color:#ff7182;flex-shrink:0}
.static-creative{width:100%}.static-creative img{display:block;width:100%;height:auto;aspect-ratio:1;object-fit:contain}
.motif-reason{border-left:2px solid var(--red);padding-left:18px;margin-top:22px}.motif-reason .eyebrow{color:#ff7182;margin-bottom:10px}.motif-reason h3{margin-bottom:9px}.motif-reason>p:last-child{color:var(--muted);margin-top:0}
.copy-card{margin-top:26px;background:var(--paper);color:var(--ink);padding:28px}.copy-card>h3{padding-bottom:16px;border-bottom:1px solid #c2b9ab;margin-bottom:18px}.ad-copy p{color:#33312d}.ad-copy p+p{margin-top:18px}.copy-card .copy-opening{font-weight:600;color:#1f1d19}
.ad-fields{border-top:1px solid #c2b9ab;display:grid;gap:6px;padding-top:18px;margin-top:22px}.ad-fields span{color:#50483e;margin-top:10px;line-height:1.5}.ad-fields b{font-weight:600;line-height:1.5;overflow-wrap:anywhere}
.parent-layout{margin-top:30px;display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,1fr);gap:38px;align-items:start}.parent-layout .motif-reason{margin-top:0}
.closing-statement{text-align:center;border-top:1px solid var(--line);padding:32px 0 15px;margin-top:32px}.closing-statement>p:last-child{color:var(--muted);margin-top:20px}
.navigator{position:fixed;z-index:5;bottom:0;left:0;right:0;background:#141414fa;backdrop-filter:blur(12px);min-height:92px;display:flex;align-items:center;padding:14px var(--pad) calc(14px + env(safe-area-inset-bottom,0px));gap:24px;border-top:1px solid var(--line)}
.progress-track{position:absolute;top:-1px;left:0;right:0;height:3px;background:#454442}.progress-track span{background:var(--red);height:100%;display:block;transition:width .2s}
.step-info{display:flex;align-items:center;gap:24px;margin-right:auto;min-width:0}.step-info span:first-child{color:#ff7182;font-weight:600;white-space:nowrap}.step-info span:last-child{color:var(--muted)}
.next{background:var(--red);color:white;border:0;font-weight:600;display:inline-flex;justify-content:space-between;align-items:center;gap:22px;padding:14px 22px;min-height:54px;flex-shrink:0}.next:hover{background:#c70a20}.next:disabled{background:#292929;color:var(--muted)}.next span{font-weight:400}
.noscript{padding:40px}
@media(min-width:1600px){.topbar,.navigator{padding-left:max(80px,calc((100vw - 1424px)/2));padding-right:max(80px,calc((100vw - 1424px)/2))}}
@media(max-width:1100px){.presentation-label{display:none}.hero{gap:26px;min-height:unset}.hero-art{padding-left:0}.hero-note{position:static;display:block;margin-top:12px}.hero-art{padding-top:24px}.floating-label{left:0}.concept-split{gap:28px}.channel-card,.audience-card,.statement-card{padding:28px}.step-info span:last-child{display:none}}
@media(max-width:960px){.motif-pair,.parent-layout{grid-template-columns:minmax(0,1fr);max-width:720px;margin-left:auto;margin-right:auto;gap:34px}.motif-column+.motif-column{border-top:1px solid #655b52;padding-top:26px}.motif-column+.motif-column .motif-label{border-top:0;padding-top:0}.compact-journey{display:grid;grid-template-columns:1fr;gap:8px;justify-items:center;text-align:center}.compact-journey b{transform:rotate(90deg)}}
@media(max-width:760px){
 :root{--type-h1:34px;--type-h2:26px;--pad:20px}
 .topbar{min-height:82px;padding:16px var(--pad);gap:20px}.top-label{display:none}.presentation-label{display:block;max-width:150px}.logo-crop{width:120px;height:44px}.logo-crop img{width:130px;left:-5px;top:-36px}
 main{padding-top:30px;padding-bottom:calc(145px + env(safe-area-inset-bottom,0px))}
 .section-heading{margin-bottom:24px}.section-heading .lead{margin-top:18px}.eyebrow{margin-bottom:16px}
 .hero{grid-template-columns:minmax(0,1fr);gap:24px}.hero-sub{margin-top:24px}.hero-numbers{gap:18px;margin-top:26px}.hero-numbers>span{flex:1 1 125px}.hero-art{max-width:570px;width:100%;padding:24px 0 95px;margin:0 auto}.hero-red{left:30px;right:0;bottom:20px}.hero-note{padding:0 10px}.floating-label{left:8px;padding:16px 20px;transform:none}
 .two-up,.concept-split{grid-template-columns:minmax(0,1fr);gap:26px}.channel-card,.audience-card,.statement-card{padding:24px}.insight{padding-left:16px}
 .age-note{padding:20px}.motif-pair,.parent-layout{margin-top:24px}.motif-label{align-items:flex-start;flex-direction:column;gap:6px;margin-bottom:16px}.motif-reason{padding-left:14px;margin-top:20px}
 .copy-card{padding:24px 20px;margin-top:24px}.career-meta span{padding:8px 10px}
 .navigator{min-height:88px;padding:13px 16px calc(13px + env(safe-area-inset-bottom,0px));gap:14px}.next{padding:13px 18px;gap:16px;min-height:52px}.step-info{gap:0}
}
@media(max-width:360px){:root{--pad:16px}.presentation-label{max-width:132px}.topbar{gap:12px}.channel-card,.audience-card,.statement-card{padding:21px}.copy-card{padding:22px 18px}.navigator{gap:10px;padding-left:12px;padding-right:12px}.next{gap:10px;padding-left:15px;padding-right:15px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{animation:none!important;transition:none!important}}

/* Centered slide navigation. Both controls use the uniform 18px text size. */
.navigator{display:grid;grid-template-columns:minmax(0,1fr) auto minmax(0,1fr);gap:20px}
.navigator .step-info{grid-column:1;grid-row:1;margin:0}
.slide-controls{grid-column:2;grid-row:1;display:flex;align-items:center;justify-content:center;gap:14px}
.previous{display:inline-flex;align-items:center;justify-content:center;gap:14px;min-height:54px;padding:13px 20px;background:transparent;border:1px solid #8a847a;color:var(--white);font-weight:600}
.previous:hover:not(:disabled){background:#303030}
.previous:disabled{opacity:.4;cursor:default}
.previous span{font-weight:400}
.slide-controls .next{min-width:132px;justify-content:center}
@media(max-width:760px){
 .navigator{grid-template-columns:minmax(0,1fr);gap:8px;padding:10px 16px calc(12px + env(safe-area-inset-bottom,0px))}
 .navigator .step-info{grid-column:1;grid-row:1;justify-content:center}
 .slide-controls{grid-column:1;grid-row:2;gap:12px}
 .previous,.slide-controls .next{min-height:52px;padding:12px 16px;min-width:124px;gap:12px}
 main{padding-bottom:calc(180px + env(safe-area-inset-bottom,0px))}
}
@media(max-width:360px){.navigator{padding-left:12px;padding-right:12px}.slide-controls{gap:10px}.previous,.slide-controls .next{min-width:120px;padding-left:14px;padding-right:14px}}
.navigator .step-info{display:grid;gap:2px;line-height:1.4;overflow-wrap:anywhere}
@media(max-width:760px){.navigator .step-info{display:flex;line-height:1.5}}